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*For homes under $500,000, maximum commission rate would be 4.5%
Think of the taxi cab business right before Uber. Or travel agents before the internet put 95% of them out of business. Or Netflix and how they decimated Blockbuster Video.
Many other industries have seen massive change except Real Estate, which has been the most resistant-to-change business segment out there; especially when it comes to what Brokers charge home sellers in commissions!
We knew there had to be a better way for sellers. So, we got to work, creating the SIMPLISOLD Home Selling System, the most advanced home-selling platform in Michigan.
The SIMPLISOLD System is simply the best option out there for luxury home sellers who are looking for unmatched customer service and money-saving potential.
We see ourselves as the 7-Star Option in an industry where 3-Star Service is common and tolerated.
Our program leverages our company’s digital marketing expertise to drive up exposure, while simultaneously reducing the costs associated with promoting a property.
We take these Savings and pass them on to our selling customers.
We could charge the old-school 6%, but we believe creating win-win partnerships with our clients is the right way to do business.
And paying a 6% commission is never a win for the Seller.
If your home sells with another agent who brings the buyer, you only pay 4%. That’s a savings of 2% right off the bat compared to the average agent!
If we generate the buyer from our expansive marketing and another agent isn’t involved, our fee is only 3%.
If you find the buyer yourself and there isn’t another agent involved, we’ll handle all of the contracts and processing for 1.5%.
We hate to use the term "No Brainer", but in this case, that's exactly what it is.
But don't take our word for it. Check out some of the Seller Savings Examples below and decide for yourself.
Our clients save an average of $10,386 over our competition, and you could save even more.
Happy sellers Brad & Joy Wagner discuss their experience with the Wickland Group and how they saved over $10K.
“Fabulous marketing saved us over $10,000 on the sale of our house.”
“I saved over $10,000 selling with The Wickland Group AND they sold my home in two days for ABOVE list price.”
“We saved $6,700 in commission with Steve; PLUS sold our home at full price in just 10 days!”
“Within two weeks of listing with Steve, I was at the closing table, with a full price-cash offer! ($1,000,000). I couldn’t believe how seamless my sale went.”
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Stephen Wickland
Real Estate Professional
About Me
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When you hire The Wickland Group, you put the most advanced digital marketing strategy to work - positioning your listing above all of the noise in the real estate market.
We generate a huge buzz/anticipation for your home before it hits the open market. Think Apple and how they market a new iPhone and other devices.
The Wickland Group is one of the most advanced home search resources for buyers in the SE Michigan Market. We have over 2,000+ unique visitors (and growing) every month!
We spend thousands per month buying specific keywords that buyers use in their home search to direct them to our ads/ website where they will see your property.
Facebook/Instagram Ad Tools allow us to target specific segments of homebuying that are the best candidates for your home. Facebook has 2 billion monthly users.
If your Real Estate Agent does not have a dominating online presence today your property will be missing out on a huge source of buyer exposure.
Other agents are a huge source of buyers for our listings. That's why we have a system to market our listings directly to them so there's no chance they will not see your listing.
With 1.5 billion monthly users YouTube is definitely a medium you need your listing promoted on. Our in-house Social Media Gurus know how to get lots of eyes on your property.
This is the most powerful tool in the marketing toolbox that 99% of Real Estate Agents don't even know exists. We keep our listings in front of those who have already 'raised their hands' as interested.
No expense is spared here! We use only the best photographers and videographers in the business to make our client's properties stand out online above the competition.
We make hundreds of outbound calls each day to try to match our listings with buyers. Very few agents are willing to do this for their seller clients.
We spare no expense when it comes to providing compelling print media marketing for our seller's properties. No sub-standard poor-quality 1 pager here!
We are the Real Estate Agent of choice in several departments within the University of Michigan Health System. This provides our seller clients with a source of well-qualified buyers.
With almost 94% of the population using mobile devices to search for homes, your agent must have an effective and systematic Mobile Marketing Strategy. No one does this better than the Wickland Group.
This is the latest cutting-edge marketing tool we use to hyper-target specific demographics with a custom (ring-less) voicemail message to promote our client's properties.
A. To be blunt, most agents are overcharging their clients. There isn’t an agent around that’s worth 6% of your home equity. We’ve also created our business to be structured like an advertising agency; and cut out the inefficiencies plaguing other brokers, passing these savings on to our happy clients.
A. Definitely. We’ll still offer the standard 2.5-3% buyer’s agent commission to make sure every potential buyer sees your home. We also go above and beyond advertising to potential buyers directly, to make sure more eyes are on your home than anyone else’s.
A. Absolutely! Although we have a team of marketing and administrative professionals on staff to ensure the best results for your sale, we’re a family company operated by Father and Son, Steve, and Nathan. Think boutique realty company; large enough to successfully get you to the closing table, yet able to provide the personal one-on-one service you deserve. You’ll always have one of us as your dedicated agent, coordinating our team’s entire efforts and maintaining a constant line of communication.
A. The Wickland Group Listing Package does focus on homes $500K & above; however there are certainly exceptions, and we do offer our platform to homes priced below $500K as well. Schedule your free Strategy Session to find out more.
A. No catch! We believe the Real Estate industry is on the cusp of a major change, and we want The Wickland Group to drive that change in Michigan... putting our clients’ needs FIRST.
A. The first step is to schedule your FREE Home Seller Strategy Session here (link: /seller-sign). This is a short introductory call, packed with free information on maximizing your home sale, even if we don’t end up working together. Please be aware, this is a VERY popular program for home sellers and availability is limited. Thankfully, we are constantly selling our current inventory and opening up slots for new clients. We look forward to meeting you!
Get assistance in determining the current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact Stephen today.